/ UX Design
After receiving the brief on the project, I designed wireframes for the website. This includes the Landing page, Perfect Stack, Store, Product, Blog Article and Contact Us page. After going through a few iterations and finding the best way layout for the pages, we worked on the Visual Design.
/ Visual Design
The Creative Direction for the website is clean, modern and engaging for fitness enthusiasts. Each section and component is designed for clarity and incorporates micro-interactions that allow users to engage. Large visuals are also used as it is a common thread for fitness websites.
/ Interactive Prototype
By using Principle, I created an interactive prototype for user clicks and page scroll. The final prototype was then presented to clients and stakeholders.